Choosing a web platform to build a new site on should bring into consideration two key factors; what is the end goal/use of the site and who will be updating content/pages/assets as time progresses?
Choose a CMS (content management system) that best represents the back-end user(s) and purpose(s) for the site to ensure continued use and updates.
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WIX. WIX is a user friendly website platform that allows for fast creation and easy management of user-created websites. With many templates available, as well as the option to create a site from scratch, WIX enables users to "click and drag" site elements with ease. Many free or low cost options for media are available within sources on a single dashboard. For someone looking to create a solid, functioning, and professional-looking website quickly, WIX is a great option. Service is structured by tiered annual pricing that includes all the basics (mentioned above). With 24/7 customer support, integrated Ascend Business Tools, and Google integrations (all from a single dashboard), WIX is user-friendly and stable. For example, Edge Solutions LLC was built and is managed on a WIX Premium Platform. For marketers with a non-coding background, WIX is a great tool to get started.
WordPress. An all-time favorite for DIY'ers and professional web developers, WordPress allows for deeper editing/programming capabilities. With thousands of plug-ins and the ability to customize almost every aspect of a site, the ability of the creator will set the limit for what can be done with a WordPress website. There are some great editor tools out there on the market (i.e. Elementor and BlueHost) to help bridge the coding/development gap while learning to build with WordPress. If someone put's the time in to learn the basic function's, navigation's, and limit's of the platform, they will be rewarded with a crisp, multi-facet website that will not be easily rivaled. Relying more on development knowledge and back-end editing, the cost to run a WordPress site annually can be quite low depending on hosting needs.
WebFlow. Meeting in the middle of the two web builder's mentioned above, Webflow combines the extensive capabilities of a fully coded site and "click-and-drag" functionality options to ease the need for development expertise, scaling to the need's and abilities of the designer. A relatively new player in this space, Webflow has a robust library of training, available for free on their site to assist web creators at all levels of experience. For marketer's looking for a "bridge" option to website need's, this is a great option to consider alongside Wix and WordPress.
Don't let a lack of experience or fear of not knowing where to start prevent your team from creating a new website. Regardless if there are plans to develop a site internally, or work with a local agency, knowing what platforms are out there and what will best serve the needs of your organization is critical to starting the process. Move forward knowing there are flexible options that scale in both pricing and features that won't leave your brand with a website that can't be changed or improved on as marketing efforts progress over time.
Proverbs 21:5
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